Start with an idea
Sometimes it's a problem we noticed. Sometimes it's just a cool idea we can't stop thinking about. Either way, it has to be worth building.
Independent software studio
We make software people come back to.
2×2 Software is a small studio that builds its own products. We go slowly enough to get the details right, and quickly enough to actually ship.
- Now Bifrost, in public beta
- Next More products, slowly
- Rule Ship it, then make it better
[ How we pick what to build ]
Before we build anything, we ask two questions.
How much is it worth? And how much work is it? Where an idea lands on this grid decides what we do with it. Try it yourself: pick an idea below, or drag the dot anywhere on the grid.
Pick an idea
A gaming journal
What we'd do with it
Build it properly
A lot of work, but worth it. This is how Bifrost started.
More valuable ↑
Less valuable
← Less work
More work →
Do it this weekLittle work, big payoff
Build it properlyLots of work, big payoff
Weekend experimentLittle work, little payoff
Politely passLots of work, little payoff
[ Product 001 · Public beta ]
Bifrost.
Your gaming life, in one place.
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A welcome banner, quick actions and games picked for you.
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Your top five, your platforms and what you played lately, on the record.
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Rate on a gauge from bad to masterpiece. More personality than another row of stars.
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Compare taste with another player, find common ground and get games to try together.
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Your most-played genres, recent decisions and the shape of your gaming history.
Track it, rate it, share it, rediscover it.
Open Bifrost
[ Product 002 · Coming soon ]
Cadencely.
Your posts, made and published on time.
We plan, design and publish posts and reels for your brand, on a simple subscription. Pick a plan, tell us about your business, and your feed stays active while you get on with running it.
- From ₹159 / week
- Up to 28 posts + 14 reels a month
[ How we work ]
Four steps from idea to product.
We repeat them every time.
Keep it simple
We build the smallest version that makes the idea real, then smooth it out until it feels obvious to use.
Ship it early
We put it in front of real people before it's perfect. Watching them use it teaches us more than planning ever does.
Keep improving
We fix what's rough and build on what works. A launch isn't the finish line. It's where the real work starts.
[ And this is only the start ]